Donor relations talk at ALA
Donor relations: how to build and strengthen relationships with library donors (ALA Development Office program)
To be successful at attracting donors for a project, need case statement: where have we been?, where do we want to go?, where are we right now?, what is our current problem or need? Formal one took her 9 months to get right.
While several should be able to articulate the “gift talk”, everyone in the library should be able to at least give the “elevator speech” about becoming a donor. They test this by using “personal shoppers” to see if people are remembering to mention needs and opportunities for giving. You could also have a “cultivation task force.”
Every time you talk with someone about donating, you should at least be able to have them lead you to other potential donors, even if they are not interested themselves: “who else should I be talking to about this?” They can sometimes introduce you or at least mention you ahead of time.
To be successful at attracting donors for a project, need case statement: where have we been?, where do we want to go?, where are we right now?, what is our current problem or need? Formal one took her 9 months to get right.
While several should be able to articulate the “gift talk”, everyone in the library should be able to at least give the “elevator speech” about becoming a donor. They test this by using “personal shoppers” to see if people are remembering to mention needs and opportunities for giving. You could also have a “cultivation task force.”
Every time you talk with someone about donating, you should at least be able to have them lead you to other potential donors, even if they are not interested themselves: “who else should I be talking to about this?” They can sometimes introduce you or at least mention you ahead of time.
Labels: advancement, ala2009
posted by Elizabeth at 8:05 PM
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